Ask AFD
We help businesses take on the challenge in front of them, in four ways. Most projects need more than one, and every one is led by the same senior creative director, from the first conversation to the finished work.
- Brand. We give your business a brand people recognise and your team can use. More
- Digital. We build websites that win work, load fast and are easy to run. More
- Campaigns and content. We make the campaigns and content that keep your brand in front of the right people. More
- Print and production. We design printed work, packaging and signage that arrive exactly as intended. More
How we helpStart a project
In many agencies, the person who wins the work hands it on to others. At AFD, one senior creative director, Alexio Ferrao, leads every project from the first conversation to the finished work.
- The person you brief is the person who judges the work. Nothing is lost between the idea and the making.
- One studio, one standard. Brand, website, film and print are made together, so they look like the same business.
- A team built for your project. Specialists are chosen for the work and named before it starts.
- No surprises. We agree the brief and the quote before anything begins.
The studioStart a project
Here is our work by sector. Each project page sets out the brief, what we made and what it solved.
- Professional services. Travers Thorp Alberga, DV Law, Exec Assignments. The sector
- Food, retail and lifestyle. Sweetland London, Hunter’s Biltong, Prime Bite, Athletic Army, DAD unlimited. The sector
- Cayman Islands business. Travers Thorp Alberga, The Agency Real Estate, Refuel Cayman. The sector
- Also. Litigant, legal guidance, WuvYoo, family app, Alexio Ferrao, strategy and advisory, AFD, creative studio, Sterling Bullion Partners, gold coins, A1 Alloys, automotive services.
If your industry is not listed, ask below and we will point you to the closest work.
All the workStart a project
You know the business has moved on. The logo, the website and the sales deck each tell a slightly different story, and every new piece of work starts from scratch. We find what should stay, fix what no longer fits, and build a brand system your team and suppliers can apply without guessing.
You get one brand, used the same way everywhere.
- Identity and logo. A mark or wordmark with the typography, colour and imagery around it, drawn to work at every size from a browser tab to a building sign.
- Brand systems and guidelines. Rules for layout, type, colour, imagery and icons, written down with examples so your team and suppliers apply them the same way.
- Naming, tone of voice and copy. Names for companies, products and services, and a written voice with principles and examples your team can follow.
- Brand refresh. An update to an existing brand that keeps what customers already recognise and fixes what no longer works.
Work that shows it: Litigant, WuvYoo, DAD unlimited.
The full brand pageStart a project
Your website is often the first place a client meets you, and it is not doing the business justice. It is slow, hard to update, or it no longer describes what you do. We plan the content first, then design and build the site around what your visitors came to do.
You get a website your team can run, search engines can read and clients can trust.
- Websites. Design and build, from a focused company site to a large one with many services, people and locations.
- E-commerce. Online shops with product pages, payments and delivery options, set up so your own team can run them.
- Search and performance. Fast pages, a clean structure and the technical groundwork that search engines and AI assistants read.
- Content management. Editing your team can use to change pages, news and listings without calling a developer.
- Integrations. Connections to the systems behind a site, such as the live property listings on The Agency Real Estate's website.
Work that shows it: Litigant, WuvYoo, DAD unlimited.
The full digital pageStart a project
You need a steady flow of good material: films, photographs, posts and campaigns. What you have is a stock library, a busy team and a feed that goes quiet for weeks. We plan content from one idea, and shoot it so one day can supply the website, the social channels and the sales material.
You get content that looks like your brand, and a plan to keep it coming.
- Campaign platforms. A central idea with the look, words and formats to carry it across every channel for the length of a campaign.
- Film and motion. Brand films, interviews, product films and animation, from planning and shooting to the final edit.
- Photography. Product, people and location photography, art directed to match the brand.
- Social content. Posts, short films and graphics planned and produced for your channels, with the channels managed for you if you want.
Work that shows it: Litigant, WuvYoo, DAD unlimited.
The full campaigns and content pageStart a project
The design looked right on screen. Then the print came back in the wrong colour, the sign was the wrong size, or the packaging missed the launch. We design with the material and finish in mind, then manage the suppliers, the proofs and the delivery ourselves.
You get printed work that matches the brand, delivered where you need it.
- Print and stationery. Business cards, letterheads, brochures, reports and presentation material.
- Packaging. Boxes, labels and bags, designed with the material and the finish in mind.
- Signage. Shop and office signage, window graphics and large format print.
- Menus. Menus and point of sale material for restaurants, cafés and food brands.
- Merchandise. Apparel and branded goods, designed to the same standard as the brand.
- Exhibitions and events. Stands, banners and printed material for events.
Work that shows it: DAD unlimited, Sweetland London, Hunter’s Biltong.
The full print and production pageStart a project
Every project runs through the same four stages, and Alexio Ferrao leads from the first meeting to launch.
- Brief. We start with a conversation about what you need, who it is for and when it has to be ready. We then write a brief and agree it with you. The quote follows once we both understand the work, and nothing starts until you have agreed both.
- Team. We bring in the specialists the project needs, such as designers, developers, film makers, writers and printers, and introduce them before work starts. Alexio Ferrao leads every project from the first meeting to launch.
- Make. You see the work early and in its real form: web pages in a browser, film cuts, printed proofs. Reviews happen at agreed points, so your feedback arrives while it can still shape the work.
- Launch. We deliver and launch, then hand over the files, guidelines, logins and training your team needs to carry on without us.
How we work, in fullStart a project
It depends on the brief, so we quote once we understand it. After a first conversation we agree a written brief, then send the quote. No work starts until you have agreed both.
If your budget is fixed, that is fine. Tell us the figure and we will tell you honestly what it can achieve.
Start a projectHow we work
It depends on what is being made. The first conversation covers when you need it, and the timing is agreed in the brief before any work starts.
If you have a fixed date, such as a launch or an event, tell us at the start.
How we workStart a project
No. Some clients arrive with a detailed brief. Others have a new venture, a changing market or the feeling that their brand no longer fits. We can start at either point, and the first stage is writing the brief together.
How we workStart a project
Yes. We can lead the whole project or take one part of it, such as the campaign, the website or the brand guidelines your team works from.
How we workStart a project
Yes. You contract with AFD Multimedia Limited, registered in England and Wales, company number 05055697, trading since 2004.
How we workStart a project
Alexio Ferrao leads every project, from the first meeting to launch. For each one we bring in the specialists the work needs: designers, developers, film makers, writers and producers. You meet them before anything starts, and you deal with the same people until the work is finished.
The person you brief is the person who judges the work.
The studioStart a project
Yes. AFD is a London studio for businesses that work across borders. Our clients include an offshore law firm in the Cayman Islands and the BVI, an estate agency selling to buyers overseas, a talent advisory working worldwide and a global fatherhood community.
From one studio in London, we work with businesses in these markets:
- United Kingdom. The studio is in London.
- Europe. One or two hours ahead of London, so the working day is almost entirely shared.
- Dubai and the Gulf. Three or four hours ahead. Your afternoon is our morning.
- Asia. Between four and nine hours ahead. A brief sent at the end of your day can be in hand the same London day.
- United States. Five to eight hours behind. Our afternoon is your morning.
- Cayman Islands. Five or six hours behind, with work already delivered for law, property and energy clients.
Where we workStart a project
We work with businesses in the Cayman Islands from London. Our clients there include an offshore law firm, a luxury estate agency and a fuel supplier.
- Across time zones. London is five or six hours ahead of the Cayman Islands, depending on the time of year, so a brief sent at the end of a Cayman day can be in hand before the next Cayman morning.
- Reviews on your time. Most of the work runs on video calls, with reviews planned for your working day.
- Contracting with a UK company. You contract with AFD Multimedia Limited, registered in England and Wales, as our other Cayman clients do.
Work in Cayman: Travers Thorp Alberga, The Agency Real Estate, Refuel Cayman.
Working with Cayman businessesStart a project
Listed questions are answered by the studio. Typed questions are answered by an AI model using only AFD's own pages. Questions and answers are kept, without your name or address, to learn what visitors need, so please leave out personal details (privacy, opens in a new window). For anything important, ask Alexio on WhatsApp, opens in a new window or at alexio (at) afd.net.
