Work
AFD · Independent creative studio in London · Brand, websites, campaigns, film and print
“Bring us the challenge. We make the work that meets it.”
AFD is an independent creative studio in London. One senior creative director leads every project, from the first conversation to the finished brand, website, campaign or print.
Case study films
Litigant Legal guidance
An idea for people facing the family court alone, made into research, a brand voice, claymation films and a guide shop.
WuvYoo Family app
A what if, made real: a private family app with Boo and the Bear Family, Wuv messages, games, a family calendar that keeps everyone informed, kids included, and an AI Magic Booth.
DAD unlimited Fatherhood community
A movement for positive fatherhood, built into a brand, a website and shop, and an app with 142 features and counting that gets dads off the screen and into the park.
The Agency Luxury real estate
The Agency Cayman Islands online: the franchise brand followed to the letter, joined to CIREBA’s live MLS feed, with nearly a thousand listings shown vibrant and full screen.
Sweetland London Luxury confectionery gifting
Award winning handmade baklava, made into one luxury gifting brand: a standalone S, a gold line pattern, packaging designed to be given, photography, a bakery film, a shop built for gifting and campaigns for every moment.
Exec Assignments Talent advisory
A global talent advisory firm made as clear as its advice: an identity built on four values, plain direct copy, a website with a path for everyone, a company film and SEO.
Hunter’s Biltong Food brand
Twenty four years alongside a family biltong business: every pack laid out, the craft photographed and filmed, campaigns, Amazon content and a shop built for snacking and for trade.
Sterling Bullion Partners Gold coins
A vertical social ad for a British gold coin specialist: researched, written and voiced by AFD, lit and shot in our studio, and edited into forty two seconds.
DV Law Family law and immigration
A calm, protective brand for a London law practice: a new mark, palette and type, stationery, every word on the website, and a clear, safe route for clients and referrers.
Alexio Ferrao Strategy and advisory
The site of AFD’s creative director, rebuilt from the ground up: a live particle world on every page, a voice of its own, written for search engines and AI assistants, and 100 across all four PageSpeed scores.
Clients and brands
Some of the businesses we have worked with.
Selected work
What we made, and what it solved.
From an offshore law firm in the Cayman Islands to a confectioner in London.
AFD
Gave the studio a site that answers visitors' questions from its own pages and shows the work, not a template.
BrandDigitalContent
Travers Thorp Alberga
Made complex offshore legal expertise easy to navigate, across practice areas, jurisdictions and people.
DigitalContent
Refuel Cayman
Made a technical fuel offer clear to drivers and fleet operators across the islands.
Digital
Prime Bite
Showed the scale and substance of a family-owned food manufacturer to trade buyers and consumers.
DigitalContent
A1 Alloys
Turned an established workshop's technical services into one recognisable brand, with a clear route to a quote.
BrandDigitalContent
Athletic Army
Gave a new fitness brand one world for its products, its mission and its community.
BrandDigitalContentPrint
How we help
Four ways we help, from one studio.
Most challenges need more than one of these. Because they come from one studio and one creative director, the identity, website, film and signage hold together as one brand.
Brand
We give your business a brand people recognise and your team can use.
- Identity and logo
- Brand systems and guidelines
- Naming, tone of voice and copy
- Brand refresh
Digital
We build websites that win work, load fast and are easy to run.
- Websites
- E-commerce
- Search and performance
- Content management
Campaigns and content
We make the campaigns and content that keep your brand in front of the right people.
- Campaign platforms
- Film and motion
- Photography
- Social content
Print and production
We design printed work, packaging and signage that arrive exactly as intended.
- Print and stationery
- Packaging
- Signage
- Menus
Not sure yet what the idea should be? Start with Alexio Ferrao's strategy advisory.
alexioferrao.com , opens in a new windowWhy AFD
One senior creative director, from start to finish.
In many agencies, the person who wins the work hands it on to others. At AFD, Alexio Ferrao leads every project from the first conversation to the finished work, with specialists chosen for what it needs.
- The person you brief is the person who judges the work.
- Brand, web, film and print from one studio, to one standard.
- Specialists chosen for your project, and named before work starts.
Creative direction
Alexio FerraoBrand and design
Named per projectDigital build
Named per projectFilm and motion
Named per projectCopy and content
Named per projectProduction and print
Named per project33Years making the work
16Projects on this site
6Markets we work in
1Creative director on every project
Where we work
A London studio for businesses that work across borders.
Our clients sell to international audiences: an offshore law firm in the Cayman Islands and the BVI, an estate agency with buyers overseas, a talent advisory working worldwide and a fatherhood community online. From one studio in London, we work with businesses in these markets.
- United Kingdom
- Europe
- Dubai and the Gulf
- Asia
- United States
- Cayman Islands
How a project runs
We agree the brief and the quote before any work starts.
Every project runs through the same four stages, led by the same creative director.
Brief
We start with a conversation, then write a brief and agree it with you. The quote comes once we understand the work.
Team
We bring in the specialists the project needs and introduce them before work starts. Alexio leads throughout.
Make
You see the work early and in its real form: web pages, film cuts, printed proofs.
Launch
We deliver and launch, then hand over the files, guidelines and training your team needs.
From the studio
What we are making, filming and thinking about.
Film
Explainer film, in claymation
Work
WuvYoo
Brand, app, animated films and launch site for a private family app for children and grandparents.
Ask AFD
About AFD
Working with us
What we make
Help us understand you
Listed questions are answered by the studio. Typed questions are answered by AI, from AFD's own pages.
Start a project
Bring us the challenge.
Describe it in a few lines, or send the brief if you have one. Alexio reads every one and replies personally.
Or directly
alexio (at) afd.net
+44 7958 351 282
Still deciding what the idea should be? That is where Alexio Ferrao's advisory starts.
The Ideation Session , opens in a new windowBring the challenge.
Or the brief, if you have one. Seven short questions, and nothing is sent until you choose to send it.